The VR Difference
The RunwayThe Runway brings to the city its dose of premium fashion retail in a plush, comfortable setting with an exciting mix of international brands. The perfect setting for fashion shows has arrived, equipped with the latest in event infrastructure, audio video systems & digital screens for high quality events. Fire up your fashion fundas and get set to take off from the Runway.
Magdalla PlazaMagdalla Plaza takes its name from the fishing village of Magdalla located near the center. The village is known for the annual Magdalla boat race - a tradition that is part of the city's cultural legacy. The symbol derives its form from the sails of the fishing vessels. And with a king size LED screen where we play everything from movies to matches and even live footage of the center, happiness is here to dock at the port of Magdalla Plaza.
Center CourtThe Center Court is the heart and soul of Surat. With art,music and other happening happenings, you'll be hooked to hanging out at this hub. This is a premium event area with adjacencies to anchor stores. With a supersized video wall, equipped with world class lighting, acoustics and service infrastructure - it is ideal for brands who want to take the center stage.
Streat MuralThe 240-foot one-of-its kind Art Mural titled 'Streat' is inspired by the legendary Surti obsession with food. It brings the vibrancy of Surat's street food culture to Magdalla Plaza, a well-designed community space that features a spectacular outdoor LED screen, one of the largest digital public displays in India. It depicts the story of Surat from its origins to the present day. The Mural incorporates distinctive elements from the city's everyday culture as well as rich heritage - The Flying Rani, Science Centre, Tapi River, The Chowk, Kites, Laaris, Hazira Lighthouse, Nehru Garden, Hope Bridge, Andrews Library, Zari, Magdalla Port, East India Co., Surat Castle, Suryapur, Gai Pagli, and many more, which unite to give it a unique character.
Majja Ni LifeThe ensemble of a family with mother, father and child is captured in the spirit of unleashed enthusiasm. This simplistic assemblage in iron manages to convey a linear flow of movement amplified by the stance adopted by the reluctant father, the acquiescing mother and the excited child. Created especially for VR Surat by ARZAN KHAMBATTA, "majja ni life" emphasises on the uniqueness of this space and its lure for all ages.
Jal TapiWith the adoption of the annual Surat boat race, VR has integrated itself as a community driven centre and JAL TAPI is a testimony to that. The large canvas sail painted in the vibrant oeuvre of Paresh Maity's palette, pays tribute to the city of Surat - recognised as one of India's fastest growing cities through its industrial contribution to the Indian economy, especially in textile, diamond and the Zari businesses. Paresh Maity has transformed the boat that won first place at the Boat Race in February 2012, employing motifs from Surti culture, history and economic traditions. The boat and sail proudly herald the landmark inauguration of Virtuous Retail's inaugural centre in India.
Jaman JalsoWhile playful in composition, this work captures and conveys the Surati way of life. It is an unabashed and simple celebration of the wonder of a picnic, enjoyed between father and son. The viewer experiences a comforting engagement with the family unit that is expressing its joy in the world outdoor and also with the details employed in this artwork.
The ArcMarriages aren't made in heaven, they're made right here at the Arc. A one of-its-kind, one-stop platform for wedding shopping, amenities and fine dining, the Arc hosts key retail categories including designer wear, jewelry, fine dining, wedding planning services, beauty & wellness, a travel boutique and an HNI banking lounge. So soak up the special treatment because shopping will now be as good as the honeymoon.
I Love Dumas SquareThe bright red iconic installation 'I Love Dumas Square' at VR Surat celebrates the vibrancy of Surat's favourite picnic destination, Dumas Road. It fills the gap for a much needed organized event space for art and cultural activities in the city, and will also host cafés and ice cream parlours.
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