Adding a more vibrant and experience-led layer to the season, the Mad Mad Sale Flea brought together shopping, brand participation, and a lively flea-style atmosphere at the Centre. In collaboration with Woodland, Zouk, Rare Ones, Kazo, FILA, Beyoung, and Coffee Culture, the three-day initiative added a strong youth-focused and interactive dimension to the ongoing sale period. With exclusive offers and a more dynamic on-ground environment, the flea helped create fresh energy around the larger Mad Mad Sale campaign while encouraging stronger shopper participation and footfall.
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