“By the start of the new millennium Pepe Jeans London had confirmed its reputation as one of the biggest brands in the denim market. The last few years has found Pepe ploughing a furrow into emerging territories such as Latin America and Asia. And, not content with sitting on its laurels, the brand has launched new lines including kidswear in 2002, as well as the rock-tinged premium denim collection 73, the directional Andy Warhol by Pepe Jeans collection which launched in 2007, and more recently new footwear and eyewear collections. Fashion is defined by its ability to evolve, excite and create trends at breakneck speed. Just like the Red Bull Formula 1 team which the brand sponsors, Pepe Jeans London remains at the front of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion in the market.”